Tell us
WHAT YOU REALLY THINK
Trusty invites natural, voice-led conversations with the stakeholders who matter — customers, team members and backers — so you get honest, business-critical information before it shows up in the numbers. Trusty's insights are analysed at speed and delivered in a beautiful dashboard for intelligent, rapid decision-making.
The problem
You need to see it to manage it
Trust erosion is invisible until it is expensive. By the time it shows in churn, media coverage, or staff attrition, the damage is done. Measure it before it breaks.
The gap between perception and reality is where opportunity and risk both sit.
WHY IT MATTERS
Trust is the key to success.
Trust is a leading indicator of financial performance. It moves before revenue, share price, and customers. Most business metrics tell you what has already happened. Trust is different. Strong reputations lower the cost of equity and sustain superior financial performance over time (Roberts and Dowling). When reputational damage strikes, shareholder value falls for months after the event, long after the headlines have moved on (Oxford Metrica and PwC). Trusty gives you a forward signal, so you can act early.
Reputation lives on the balance sheet. Over 25% of S&P 500 market value is directly attributed to corporate reputation (Echo Research, 2025).
Customers are 4.5x more likely to buy from brands they trust on key issues. Trust directly drives revenue, advocacy, and willingness to share data (Edelman).
Of consumers will pay more for a product from a brand they trust. Strong reputation allows organisations to charge more and retain clients longer (Salsify).
More words shared per response in AI-moderated interviews, with 51% more unique vocabulary. Participants explored ideas more broadly when probed in a natural conversation (University of Mannheim, 2025).
Sources: Echo Research (2025), Edelman Trust Barometer, Salsify, University of Mannheim with Glaut (2025).
WHAT IT DOES
Honest insights for smart decisions.
Honest answers
Natural-language interviews feel like a conversation, so people say what they actually mean.
Clear signal
Responses become a live dashboard, tracking trust across every audience over time.
Where to act
Trusty tells you where action will move the needle.
How it works
Survey to signal, in 3 steps
Launch your survey
Choose your audience and let Trusty handle the rest.
Collect honest feedback
Stakeholders respond by voice. It feels like a conversation, so they tell you the truth.
See your Trusty index
Responses become a live dashboard. Track trust across every audience over time.
Use cases
Snapshot or live tracking
One-off
- Get a reputation snapshot
- Pressure-test a new product idea
- Check brand promise against client experience
- Validate pricing and perceived value
Always-on
- Track the impact of changes you make
- Build evidence for goodwill valuations
- Monitor staff and client satisfaction live
Who it's for
Built for B2B businesses where reputation touches everything, whether you offer expertise, services, or software.
WHAT TO KNOW
Common questions
Discover Trusty
Join the waitlist for early access.